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  3. Middle East-based fintechs earning accolades and achieving major milestones
ETF Trends

Middle East-based fintechs earning accolades and achieving major milestones

GCC-based fintechs are reaching significant milestones as Sarwa crossed $1 billion in client assets and Wahed surpassed $2 billion in AUM, accelerating ETF adoption and digital investment access across the Middle East region.

V K
May 29, 20267 min read
Middle East-based fintechs earning accolades and achieving major milestones

GCC fintech investment is accelerating just as regional capital markets deepen, retail participation rises, and younger investors shift toward digital-first wealth platforms. Several platforms are hitting significant milestones in quick succession UAE-founded Sarwa became the first homegrown GCC fintech to cross $1 billion in client assets; Islamic fintech Wahed surpassed $2 billion in AUM globally; Egyptian retail investment platform Thndr topped the Financial Times’ Africa’s Fastest-Growing Companies 2026 ranking; and UAE-based Vault, backed by Peak XV Partners, opened its digital wealth platform to the wider public and is now expanding in Saudi Arabia. 

 

Taken together, these milestones point to a durable structural development in the GCC and Shariah-based Fintech scene that is bound to increase participation and access to local and global investment opportunities and increase adoption of ETFs in the region. 

Sarwa Joins the Billion Dollar Club

Founded in 2017, Sarwa has emerged as one of the GCC’s most successful fintech stories and is widely regarded as the region’s first homegrown digital wealth management platform to achieve significant scale. The company was among the first startups to join the DIFC FinTech Hive accelerator. It became the first firm to graduate from the DFSA regulatory sandbox, paving the way for regulated digital investing in the UAE. Sarwa initially launched as a robo-advisory platform focused on low-cost ETF portfolios, making investing more accessible to a generation of investors that private banks and wealth managers had traditionally underserved.

Key figures at a glance

Over the years, Sarwa evolved into a full-service investment platform, with auto-investing with Sarwa Invest, DIY trading of stocks, ETFs, and crypto with Sarwa Trade, as well as high-yield, low-risk estimated returns with Sarwa Save. 

The company attracted robust institutional backing, including a $15 million Series B funding round led by Mubadala in 2021. As retail investing gained momentum across the GCC, Sarwa continued to grow rapidly, reaching profitability in 2024. In 2026, the company surpassed $1 billion in client assets, becoming the first UAE-founded and GCC-grown fintech to achieve this milestone. The achievement reflects not only Sarwa’s success but also the maturation of the GCC fintech ecosystem and the growing appetite among regional investors for digital-first investment solutions.

THNDR Earns FT’s Top List of African Businesses

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Thndr has become one of the most important fintech success stories to emerge from the Middle East and Africa, helping transform retail investing in Egypt and positioning itself as a regional investment platform. Founded in 2020, the company was built around a simple idea: make investing accessible to ordinary people through a mobile-first, fully digital experience. At a time when less than 0.5% of Egyptians were investing, Thndr simplified access to stocks, mutual funds, gold, savings products, and fixed-income investments while emphasizing financial education and low barriers to entry.

Thndr’s growth has been extraordinary. In 2026, it became the first Egyptian company ever to rank #1 on the Financial Times Africa’s Fastest-Growing Companies ranking, compiled with Statista, marking a major milestone for both Egypt’s startup ecosystem and the region’s fintech industry. The company reported more than 5.5 million app downloads, with roughly 75-80% of users investing for the first time. Thndr now accounts for approximately 18% of total equity trading value on the Egyptian Exchange and around 40% of total order volume, processing over 200,000 trades per day, up from roughly 50,000 a year earlier. More than 40% of its users live outside Cairo and Alexandria, highlighting its role in expanding financial inclusion beyond major urban centers.

The company has also attracted backing from major investors, including Tiger Global, Prosus Ventures, BECO Capital, and Endeavor Catalyst, while earning global recognition from the World Economic Forum Technology Pioneers program in 2025. Following its success in Egypt, Thndr expanded into the UAE in 2025, becoming the first remote broker on the Abu Dhabi Securities Exchange, and has announced plans to expand into Saudi Arabia. 

Vault Leading on Financial Planning and ETFs

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Vault Wealth is one of the emerging wealthtech platforms from the GCC, focused on combining digital investing, financial planning, and investor education into a modern private wealth experience. Regulated by the Financial Services Regulatory Authority in Abu Dhabi Global Market, Vault was built to address a long-standing gap in the region: providing transparent, technology-driven wealth management without the conflicts of interest often associated with traditional financial advisory models. Its mission emphasizes improving financial literacy while giving investors access to diversified portfolios, ETFs, thematic investments, and private market opportunities.

Vault has positioned itself around education and long-term investing, producing extensive educational content on investing, portfolio construction, ETFs, and wealth planning while pairing clients with dedicated advisors. The platform uses Interactive Brokers as custodian, giving clients access to global markets and ETF-based portfolios through a digital interface. In 2025, Vault publicly launched across MENA and announced a funding round led by Peak XV Partners, formerly Sequoia India & Southeast Asia, marking the firm's first wealthtech investment in the region. Vault has reportedly raised approximately $7.5 million to date and has expanded into broader wealth solutions, including SmartCash, a cash-management product, alongside ETF, equity, and private market investing. The company’s broader vision is to become one of the GCC’s most trusted wealth management platforms by combining education, transparent advice, and global investment access for a new generation of investors.

Wahed Crosses the 2 Billion Dollar Mark

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Wahed Invest has become one of the most prominent Islamic fintech and digital wealth management platforms globally, helping modernize access to Shariah-compliant investing. Founded in 2017 by Junaid Wahedna, the company was built to address a major gap in financial markets: providing Muslims with accessible, transparent, and technology-driven investment solutions aligned with Islamic principles. Through its digital platform, Wahed offers diversified portfolios, halal investment products, financial planning tools, and educational resources designed to make long-term investing more accessible to a younger generation of investors.

 

Wahed has grown rapidly across multiple regions, including the GCC, Southeast Asia, the UK, and the United States. In May 2026, the company surpassed $2 billion in assets under management, reaching the milestone just over a year after crossing the $1 billion mark, highlighting the accelerating demand for Shariah-compliant digital investing worldwide. Wahed attributes part of its growth to its focus on financial education, accessibility, and values-based investing.

 

A major milestone for Wahed in the GCC came in 2026 with the launch of the KraneShares Wahed Alternative Income Index ETF (KWIN) on the Abu Dhabi Securities Exchange. Developed in partnership with KraneShares, KWIN became the first Shariah-compliant, options-based income ETF listed in the GCC and the first U.S.-based Shariah ETF to be cross-listed on ADX. The fund offers an alternative income strategy beyond traditional sukuk exposure through a Shariah-compliant options overlay on U.S. equities. The ETF’s Initial Offering Period attracted investors from more than 46 nationalities, reflecting strong regional demand for innovative Islamic investment products.

 

Today, Wahed is widely regarded as one of the flagship Islamic fintech companies globally, demonstrating how technology, financial education, and ETF-based investing can expand access to modern wealth management while remaining aligned with faith-based investment principles.

Bottom line

The region’s wealthtech story is no longer a single-company narrative. Sarwa’s $1 billion milestone, Wahed’s $2 billion in AUM, and Saudi expansion, Thndr’s top ranking in the FT’s Africa list, and Vault’s public launch collectively signal a broader shift underway across the GCC and MENA: retail investing is becoming mainstream as younger, digital-first investors move beyond traditional cash savings into capital markets. These platforms serve different segments. Wahed and Vault are more focused on ETF-led portfolios and values-aligned investing, while Thndr democratises direct equity access, but all are expanding access and financial education for local and Shariah-sensitive investors. The next challenge for the sector will be sustaining profitability amid rising competition, evolving regulation, and market volatility.

 

 

 

 

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